Customers noticed softer, shinier hair that was easier to manage. It adds volume, intensifies color, adds shine and increases softness and also protects against heat while making it easier to style by reducing combing force and helping hair align. This is really our WOW shampoo.
This shampoo has conditioning agents to allow for this shampoo to be used as a 2 in 1 combination Shampoo/Conditioner.
Great for color treated hair. Our formula is 100% vegan and cruelty free.
SUSTAINABLY SOURCED: 100% cruelty-free and created with clean and sustainable ingredients, free of parabens, sulfates, gluten, petrochemicals, and formaldehydes.
Deionized Water, Sodium Cocoyl Isethionate (derived from coconuts, specifically coconut oil), Cocamidopropyl Betaine (derived from coconuts), Lauramidopropyl Betaine (biodegradable, naturally derived from a renewable vegetable resource), Silicone Quaternium-8 (ammonium salt), Jamaican Black Castor Oil*, Virgin Argania Spinosa (Argan) Oil*, Citric Acid, Optiphen Plus.
*CERTIFIED ORGANIC INGREDIENT
Pour about the size of a quarter into your palm. Work through from the roots out until product is completely worked through. Leave in for at least 2 minutes then rinse thoroughly. This product does not have fillers or chemicals that cause big lathering effects.
Argan Oil is proven to make hair softer, silkier, shinier. It conditions hair and scalp while treating split ends and tames frizzy hair making hair more manageable while promoting shine and gloss. It also contains Vitamin E which repairs damage & promotes healthy, strong hair growth.
Castor Oil provides vital nutrients to the scalp and hair follicle to encourage hair to grow thicker, longer and healthier. It conditions the scalp to treat dandruff and other scalp conditions. Castor Oil treats hair damage and split ends and helps to bring the natural shine back for healthy looking and feeling hair.
Coconut Oil encourages hair growth & nourishes the scalp. It gives hair luxurious shine, moisture and texture thanks to its rich fatty acids & proteins. And contains Vitamin E, Vitamin K & iron for a healthy scalp that does wonders for dry, damaged, tangled hair.
Extra Fine Sea Salt adds instant texture and volume to hair while enhancing the natural curl pattern. It can help remove toxins from your hair and scalp.